Mobile Ads are Growing, Indonesia is Still #2 in The World
Monday, July 25, 2011
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The latest report from BuzzCity gave a prediction on industries as a whole including the latest Gartner prediction on mobile commercial income around the world, it�s increased two times fold in 2011, growing to $3.3 billion from $1.6 billion that produced in 2010.
BuzzCity CEO, Dr KF Lai, from his press conference explains, �Mobile commercial is no longer dominated by a few markets. More than 50 countries aired 100 million commercials per quarter is no longer an amazing things, but it�s an indication from in depth and maturity from the whole mobile ecosystem. Internet mobile commercial now seen as a power for marketers to spread messages, build brand and their selling � medium for a media that we can�t put aside.
For Indonesia alone, the impression gained by BuzzCity is the world�s second largest, after India, with a total impression of 3.76 billion and the average CPC of $0.04. Nevertheless, there is a downward trend during the recording period from April to June 2011. Indonesia is one of four countries that have advertising impressions in total more than 1 billion in one quarter. Other countries are India, Vietnam and the United States. Vietnam is currently labeled as a mobile hotspot by BuzzCity with the tremendous increase of 223% during the second quarter of 2011.
If we breakdown to detail access, BuzzCity noted that 52% of its advertising in Indonesia is accessed via Nokia mobile phone. On the advertisers, the largest one who advertises through BuzzCity in Indonesia is based entertainment and gaming company, with a strong increase by a brand that is running the campaign through digital agency.
BuzzCity reveal this growth due to reduction in the cost data from operators, promotional frenzy of cheap handsets for a better mobile internet and mobile content.
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