Facebook Scores Poorly In Customer Satisfaction Survey
Friday, July 22, 2011
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Michigan�s Ross, conducted the study in conjunction with customer analytics firm ForeSeeResults. Over 70,000 people were questioned on various aspects of their social media experience, and the overwhelming response was a thumbs down for most of the top social networking sites.
Customers were particularly unhappy with Facebook, citing privacy concerns as their major gripe. Facebook scored a dismal 66 on the 2011 American Customer Satisfaction Index (ACSI), out of a possible 100. And I say dismal because although it�s the inaugural measurement of social media satisfaction, the average in that particular category is 70. Facebook is barley doing better than �airlines, TV and newspapers� in terms of customer satisfaction and even that is nothing to be proud of since nobody likes those guys.
But there is hope, and it comes by the way of Google+. Analysts are predicting that with Google entering the social media arena in a big way, things should improve. Google, after all, ranks highly for a high customer experience across most of its platforms, and much the same is expected with Google+.
Are you satisfied with Facebook? Watch the video below to see one of the latest Facebook rants.
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