New Gadget 2011

Sony A700 replacement will be coming this year. The long awaited A700 replacement, the SLT-A77 will be arriving in mid-2011, along with a new kit lens, new flash, new battery grip, and more exciting, a 500mm f/4 G-series lens. While not officially announced, here’s what Sony has to say about the A77 in their press for the C+ photo tradeshow (Google translated for your convenience):

Adopted a semi-transparent mirror “Translucent Mirror Technology” and the newly developed “Exmor” APS HD CMOS sensors will be installed in series A mid-mount machine concept model (skeleton model) on display.The intermediate unit, will be available later this year and 2011, it works fast and accurate auto focus at all times, full HD video and still there was always the focus (AVCHD) delivers picture.The standard zoom lens suitable for intermediate unit, the flash will exhibit together with vertical grip.

The press clip is followed by a link showing off the A77 prototype.

Also shown are 7 E-mount lenses currently under development:

* Carl Zeiss lenses – Sumi Hiroshi (scheduled for release in 2011, focal length: 24mm)
* Telephoto zoom lens (available in 2011, focal length :55-200mm)
* Macro lens (scheduled for release in 2011, focal length: 30mm)
* Lens – Portrait (scheduled for release in 2011, focal length: 50mm)
* G – High-performance standard zoom lens (available 2012)
* Zoom wide (scheduled for release in 2012)
* Medium Telephoto Lens (available 2012)

You’ll remember that it was previously revealed that the A700 replacement would cost about as much as the Canon EOS 60D, would likely offer more than 20 megapixels of resolution, and use the same translucent mirror technology on the SLT-A55 and SLT-A33 cameras.

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